C-K Energy changes name, brand to Entegrus
Jim Hogan, CEO Entegrus Inc.
Good-bye Chatham-Kent Energy… hello Entegrus Incorporated.
A media event was held in Chatham yesterday where the the power company unveiled a new name and corporate brand. The changes will come into effect starting March 1.
CEO Jim Hogan says the new name and branding coincides with the companies more regional focus.
“The reason why we’re doing this is because the industry is changing,” Hogan said. “We now serve other communities so the name Chatham-Kent doesn’t make sense for all our customers and all our employees. So we’re doing something that is a little more regional and has a different name and feel.”
The tag line with the new logo is “Powered by Integrity”, and Hogan added customers will not notice anything different other than the name.
“We’re still going to be doing high quality service, focusing on our customers,” he said. “We’ll still be doing it with integrity and honesty.”
Hogan added an0ther reason for the name change was the recent merger of Chatham-Kent Hydro and Middlesex Power Distribution Corporation.
Chatham-Kent Energy’s management team worked with Hargeaves Stewart, a strategic marketing and advertising firm, in developing the new brand strategy and logo design.
A marketing campaign will be launched in the sprinf to help introduce the changes to the community.
Check out this link featuring a VIDEO from the company.